Plum Natural Market's Story
Carol & Steve Neely with Larry of Larry's Beans
Plum Natural Market began as Gracious Goodness and then Earth Fare and is owned by Carol and Steve Neely. Carol Neely and her husband, Steve Neely, started Gracious Goodness, the same health food store that has served Rutherford County, NC for nearly 40 years. Carol and Steve have three sons, Morgan, Hart, & Carter Neely.
Plum Natural Market offers specialty health foods, dairy free & gluten free products, bulk foods & herbs, herbal teas, alkaline & reverse osmosis water, local eggs, grass-fed meats, vitamins, supplements, homeopathics, ear candles, essential oils, fresh peanut & almond butter, local honey, energy drinks & kombucha, and cruelty-free hair colorants, body care, and more. We also carry fair-trade gifts, like our beautiful African baskets and accessories.